Conversation
How to raise the succession topic with a long-term employee
If the path forward involves an internal buyer, the conversation has to happen before due diligence, before legal, before financing. The risk is that the conversation itself damages the working relationship. Here is how owners typically structure it.
Why this is the hardest part
Most owners delay this conversation longer than they should. The risk is real. If the candidate says no, the working relationship can become awkward. If the candidate says yes and the deal falls through, the loss can be larger.
The way out of that bind is to structure the conversation as a question, not a proposal. The owner is exploring whether the candidate is interested, not making an offer that requires an answer.
When to have it
Most exit-planning advisors recommend starting the internal-buyer conversation 3 to 5 years before the planned exit. This gives the candidate time to think, time to prepare financially, and time to grow into the operational role. It also gives the seller time to find an alternative if the candidate declines.
The conversation does not need to commit either party. The first conversation is exploratory. The second, weeks or months later, is more concrete.
How to open it
The opener that owners report works best is some variant of: I have been thinking about what happens to this business in the next 5 to 10 years and I want to share my thinking with you because you matter to that question. I am not asking you to commit to anything today. I just want to know whether this is something you would want to think about.
What that opener does. It signals respect (the candidate matters). It removes pressure (no answer required). It opens a door without forcing the candidate to walk through it.
What to avoid. Do not lead with price. Do not lead with structure. Do not put the candidate on the spot for an immediate answer. Do not have this conversation in a public area of the business or where other employees can overhear.
What to be ready to answer
What is the business worth, roughly? You do not need a finished valuation. You do need a defensible range, ideally citing BizBuySell or IBBA reference data for similar businesses.
What would the structure look like? A combination of buyer cash, SBA 7(a) financing, and a seller note over 5 to 7 years is the typical answer. Specifics come later, with the CPA and attorney.
What happens to the existing employees? The candidate will want to know whether they keep their team. Most internal buyouts retain the team; that is one of the reasons internal buyouts are attractive to sellers who care about continuity.
What is the timeline? Some version of: I would like to have a structure agreed in 6 to 12 months and the deal closed within 2 to 3 years. The candidate will need that horizon to plan personally.
What if the candidate says no
Some candidates decline because they want to stay an employee, not become an owner. That is a legitimate answer and respecting it preserves the working relationship.
Confidentiality matters. Both parties should agree the conversation stays between them. The candidate should not discuss it with other employees. The owner should not signal the conversation to anyone except an outside advisor.
If the answer is no, the relationship continues. The owner moves to the external-sale or partial-sale paths. The candidate keeps their job. Done well, the conversation does not damage the relationship; it deepens it.
What if the candidate says maybe
Most first-conversation answers are some version of maybe. The right next step is to give the candidate time and information. Provide a 1-page overview of the business (revenue, basic financial summary, employee count, equipment list) and a reading list (this page, the valuation page, the seller-financing page).
Schedule a follow-up conversation in 2 to 4 weeks. The candidate will have questions, will have talked to a spouse or partner, and will have a clearer answer.
Sources
- Exit Planning Institute — Owner Readiness Reports · as of April 2026
- BizBuySell — Insight Report (deal-stage data) · as of April 2026
Related